Recognizing the digital media that has become the most
important channel in sales and marketing with the training of Digital Media
Expert, You can master the topics of Corporate Communications, SEO, SEM, Social
Media Marketing, Content Marketing, Mobile Marketing, Email Marketing,
E-Commerce and B2B-B2C Marketing, Digital Advertising, Reporting and Testing.
Attention is also given to the possibilities. In addition, these Specialist
Individuals have consultancy services on Branded Digital Marketing and Social
Media issues.
Educational Objective
Social media, one of today's indispensable communication
tools, now has vital importance not only for the communication of individuals
but also for the communication of institutions. From smallest Social Media Services in Pakistan businesses to international organizations,
non-governmental organizations, commercial firms, universities to mobile, every
organization now identifies its identity through social media. Institutions are
trying to make use of many social media from the customer relations, reputation
management, and campaign announcements to social responsibility projects.
However, the institutional use of social media brings risks
to the institutions as well as advantages. This training module aims to equip users
with the tools to manage the risks and benefits that may arise in the corporate
use of social media Communication and Corporate Communication in Social Media.

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